Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.
In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.
If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.
As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Disruptive, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.
Paid search marketing isn’t easy, but the results can redefine success for your business.
At Disruptive, we believe that there are two key aspects to successful paid search marketing: strategy and follow-through.
For each campaign, we create a marketing strategy that defines how your offering meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
Once your campaigns are set up and driving results, we spend time every week testing and analyzing every aspect of your campaigns to ensure that they are performing optimally.
By combining paid search management, optimization and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible.
While Google Paid Search is certainly the biggest paid search platform, it isn’t the only one out there. Bing, Yahoo, AOL and even ASK also have paid search opportunities that can sometimes yield remarkable results.
While paid search advertising can deliver fantastic results, it is also a great way to waste your marketing budget. Over the years, we’ve observed a lot of online marketing campaigns struggle to overcome the following paid search challenges:
The closer a customer is to conversion, the more expensive it is to market to them. Paid search marketing targets potential customers who are often ready to buy. As a result, the competition for those customers is fierce.
If you don’t have a great strategy in place for dealing with the competition, it can be very difficult to make money off of paid search advertising.
Paid search marketing is effective, but it can also be expensive. Unlike other forms of marketing, you pay for every click, so the cost-per-lead can quickly add up.
The high cost of paid search marketing tends to favor larger companies. While you can be successful with a small budget, paid search marketing typically works best for companies with at least a $10,000/month paid search marketing budget.
Paid search platforms like AdWords make setting up a paid search campaign easy. After all, they make money whether or not your campaign is successful.
Actually making money off of paid search, on the other hand, is much more complicated. There are a lot of subtleties to managing a profitable campaign and the amount of time required to master and maintain paid search marketing often catches companies by surprise.
For establishing transparent and trusted relationships with our clients, we provide them with monthly SEO reports on their campaign’s performance. The progress on the visibility of websites, analytics, conversions, and returns are eloquently explained in the monthly report.
To ensure your organic search results that drive quality traffic to your website. Contact us today on +91 9561642424
Let us help you get your business online and grow it with passion.