Today “social media” is the equivalent to news. If anything, news stations have broadened their accessibility to include social sites. The advantages social media has to offer new businesses go from great to greater; with the availability of resource and information with real-time updates, we almost don’t know what more to ask for. Except that’s only the beginning… For businesses existing virtually is more important than a physical presence. It is the way we connect and reach out.
For businesses existing virtually is more important than a physical presence. It is the way we connect and reach out.
In the formative years of the world wide web, there were online communities, which has since then grown exponentially. We now refer to online communities as, “social media.” It was popularly considered fading; as a passing trend of the youth. Skeptics could not foresee the potential shift in how we network; That lesson had emerged through social sites.
The level to which one could reach… An all-access pass to the world at your keyboard!
The marketing potential was not realized. Now, over 2 billion people have accounts on various social media sites. According to a study done by the Global Internet Usage,only 3.2 billion people have access to the world wide web, out of which a large majority are on online social media sites. As of today, 51% of the world is on the internet.
Now having morphed into the information guzzling (pardon my french) machine that it has, we are constantly exposed to people around the world and in our own backyard. Social Media has become the obsession of the millennium. The passage to existence itself, but hey, everybody loves a good baby picture right?
Owing to the ease of access to the internet today, businesses can, for free, market to audiences that would preempt product roll-out. By being able to test reactions to certain products, social media can not only just be a marketing machine, but also a cost carpenter, ensuring that supply is tailored to demand, as opposed to the other way around. This fleet of embryonic clients can both be identified and be used as a springboard for further sales.
The outreach of businesses through social media inherently make them transnational, providing a consumer-backed platform to nudge towards their content, product or service that is meant to be un-intrusive, organic and a simple meeting of consumer desire and business foresight. The faster communication that this allows is very convenient when you’re dealing with a large volume of customer service issues, having the ability to chat back and forth in real time.
The in-built algorithms give a personal touch to the experience without any active involvement of the business and through social media retargeting, you can place a line of code on your site that tracks your visitors.
Every business knows that the fundamental cornerstone of their survival is the perceived interest the people have in what it is offering and; information related to this can be vital in taking future advantage of the same market.
A subtler form of retargeting is the interaction between the customers and the business through social media, which keeps the former engaged, up-to-date on the activities of the business and at the forefront of creating awareness, especially in the social media sphere. Building that type of brand loyalty doesn’t happen overnight, but social media can help you get there a lot faster. You have the ability to consistently interact with your audience, respond to questions in real time and build a tribe on different platforms.
The idea behind social media is just that; to be the voice of the mass public who have a virtual presence and want to be socially relevant and interactive. This voice leads to a lot of great ideas and access to information that start trending on social media. There has never been a more convenient platform to market on; we help prominent and upcoming businesses to establish their virtual presence to continue being able to reap the benefits of SEO, SMO & SMM.